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PORTFOLIO / WORK
Go Boldly Into Math Campaign

The marketing design team created a "Go Boldly Into Math" campaign for the launch of Heinemann's new math brand at the 2022 National Council of Teachers of Mathematics conference. I worked on the campaign concept, Math@Heinemann logo, brand typography and color, and the design of many of the booth assets. My talented colleague illustrated the adventure-themed scenes, which were designed to be modular and flexible across different applications and sizes.

Role / 

Concept, print and digital design, art direction

Illustration / 

Kelly Goodwin

 

Client / 

Heinemann Publishing

 

Year / 

2022

© 2023 by Kim Willoughby

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