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Kim Willoughby  |  RESUME

PROFILE

Experienced, dependable graphic designer with 25 years of creating polished, effective print and digital work. I am a fast, collaborative partner who can jump in midstream, take the pressure off, and get things done. I specialize in marketing design for education and publishing, and I am currently available for freelance or part-time projects.​

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WORK EXPERIENCE

Freelance Graphic Designer

ASCD / ISTE  |  Remote  |  Aug 2024–March 2025

Designed marketing materials for organizations providing professional development to educators.

  • Created print and digital assets including web and email graphics, presentations, logos, and magazine ads.

  • Collaborated with product marketing managers to develop designs aligned with campaign goals and brand identity.

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Director of Marketing Design

HMH / Heinemann Publishing  |  Remote / Portsmouth, NH  |  January 2016–July 2023

Led a team of designers at a leading educational publisher, supporting $300M in revenue.

  • Designed marketing materials across print, web, email, social, and event formats.

  • Developed branding systems for major product lines and led rollout of a new math brand.

  • Created logos, brochures, catalogs, infographics, advertisements, and presentation decks.

  • Spearheaded the implementation of Adobe Workfront project management system across marketing department.

  • Partnered with executive leadership on high-profile presentations, often under tight timelines.

  • Collaborated closely with sales, editorial, and product marketing teams to ensure consistent messaging.

 

Senior Producer

HMH / Heinemann Publishing  |  January 2012–December 2015

Led production efforts for an online professional development platform.

  • Collaborated with developers and stakeholders to define requirements and improve UX.

  • Organized a large content library and loaded hundreds of media and document files into the CMS in half the time expected by the development team.

  • Conducted QA testing and identified usability issues and content errors before launch.

  • Identified an area of customer confusion with registration emails; rewrote and redesigned the emails to reduce help desk calls.

 

Senior Graphic Designer

Web-sites.com  |  Remote / Andrews, NC  |  October 1999–December 2011

Designed websites and print collateral for clients; specialized in branding and marketing for small wineries.​

  • Delivered custom visual identities, product labels, marketing materials, and client websites.

  • Partnered directly with business owners and marketing managers to translate brand vision into engaging designs.

SKILLS

Design and Production Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign), PowerPoint, Canva, CapCut, Midjourney

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Workflow and Other Tools

Workfront (admin role), Agile (product owner role), Google Workspace, Microsoft Office, Sitecore, Squarespace, Wix, ChatGPT

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Design Skills

Brand development, content hierarchy, print and digital file preparation, photo retouching, vector illustration, logos, brochures, catalogs, websites, email headers and graphics, banner ads, infographics, social media graphics, large-format event graphics, promotional items, presentations, animation

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Other Skills

Copywriting, proofreading, content organization, team management, fast turnarounds

 

EDUCATION

Bachelor of Science in Graphic Design

Keene State College | Keene, NH | 1996

© 2025 by Kim Willoughby

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